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pushevska
Black and white portrait of Maria Pushevska resting her face in her hands

From social media to AI agents:more strategy,less manual work.

about me

Maria Pushevska, or simply pushevska – I help businesses grow with paid media and social media strategy. Increasingly, I bring in AI where it saves time: SEO and GEO, personalisation, data enrichment, automation and AI agents.

How I work

  • Strategy first, tools second.
  • AI should save time, not create more work.
  • Good marketing is measurable.

Experience

For 13 years, I’ve been building and growing social media and digital marketing for brands across all sorts of industries. Words and brands are my speciality: philology, advertising and brand management. I’ve got an eye for detail and good design.

Every year I build on what I know and add to my portfolio, which you can have a look at below. And if you’re the sort who reads LinkedIn for fun, all the details are on my profile.

Marketing and AI,
liminal space sorted.

LinkedIn →

work

Brands, projects and a few good causes.

  • Datamax

    Digital Marketing Manager

    Better known for its brands EasyPay, ePay.bg and EPAYGO. Digital strategy, from planning to delivery. Social media content and performance campaigns, planned and executed across Meta, Google, LinkedIn, TikTok and ChatGPT. Websites, ad creative and video content, developed hand in hand with in-house teams and external partners.

    • Strategy
    • Organic social
    • Meta Ads
    • Google Ads
    • LinkedIn Ads
    • TikTok Ads
    • ChatGPT Ads

  • FotoFabrika

    Freelance

    The foundation behind Sofia’s annual festival of art and documentary photography. My favourite freelance project, and one of the most challenging. Deadlines are tight. Festival dates and big names in photography wait for no one. Content, ads and community on social media.

    • Organic social
    • Meta Ads
    • Community management
    • Event promotion

  • Deystvie

    Freelance

    An LGBTIQ+ human rights organisation and the team behind Sofia Pride. Laying the foundations and best practice for designing and publishing organic content on their social media. Content planning and creation, plus the planning, budgeting and delivery of their digital ads on Meta and Google. One of the driving forces behind their rebrand and new brand identity.

    • Strategy
    • Rebrand
    • Organic social
    • Community management
    • Reels
    • Meta Ads
    • Google Ads

  • Phine

    Freelance

    A Sofia bar, also known as a ‘living room for wine’. Now with far more to drink, and plenty more going on. An art space for lovers of good photography, good drinks and interesting events. Social media built from day one, plus content, event promotion and Reels.

    • Organic social
    • Content creation
    • Event promotion
    • Reels
    • Meta Ads

  • G&P Law

    Freelance

    A law firm focused on corporate law and M&A. Content creation and social media profiles for a range of the firm’s projects. Organic social, plus the strategy and execution of digital campaigns across Meta and Google.

    • Strategy
    • Content creation
    • Organic social
    • Meta Ads
    • Google Ads

  • TELUS Digital

    Social Media & Digital Marketing Specialist

    A short corporate glitch in my career. Launching the company’s global Instagram account, an organic content calendar, paid campaigns and community management. Plus plenty of clarity about what I want next.

    • Strategy
    • Organic social
    • Community management
    • Meta Ads

  • AIC Travel Group

    Content & Design Creator → Digital Brand & Design Manager

    A global B2B travel wholesaler based in Geneva. Brand visuals, B2B marketing strategy and campaigns to win new clients. Email campaigns from design and copy to code, plus content for the website and LinkedIn.

    • Strategy
    • Organic social
    • Design
    • Email marketing
    • LinkedIn
    • B2B marketing

  • Pro bono

    Idea in Action · R.E.D. Pet

    Two projects I’ve supported for the long haul, because I believe in good causes and love animals. If you know a cause, or run one yourself, that needs a hand with social media and digital ads, get in touch.

    • Strategy
    • Organic social
    • Content creation
    • Community management

  • pushevska.com

    Personal brand

    We built this site entirely with Claude – with the skills of Sanya Kovacheva (@sko.oone) and the design talent of Gabriela Spasova (@gabacreative), to whom I’m endlessly grateful.

services

Five ways I can help – pick one, or combine them. I take on a limited number of projects, so each one gets proper attention.

drop me a line

Tell me a bit about your business and what you need. I’ll get back to you within two working days. Or find me by email, on LinkedIn or Instagram, wherever suits you best.

I only use the details you send to reply to your message. More in the privacy notice.

No gap to mind.